Our key note speaker was Joe Kusic, the President of Realgreen Systems in Michigan. The company is a specialist provider of software and marketing solutions to the US Lawn Care Industry for over 30 years. Joe drew comparisons and differences to the US Lawn Care industry, showing excitement at the opportunity for growth that exists in the UK. His colleague Brian Bacigalupo is a systems expert and he spoke about the benefits of leveraging technology through sophisticated software.
They held a 2 hour Service Assistant Workshop after the Conference which 20 delegates attended.
Dave Saltman is Managing Director of Pitchcare; with many many years of experience in maintaining some of the UK’s top sporting surfaces, Dave spoke knowledgeably about his experiences and how best to maintain playing and leisure surfaces with the appropriate products.
Andy Watts of Thames Valley Lawn Care shared his marketing experiences as he enters his 4th year of trading; it was as enlightening for us, as indeed it was for him as heard himself speak about the challenges, the mistakes and the victories!
This years Marketing Conference was held at a more central location conveniently just a stone’s throw from J12 of the M4 near Reading.